I know everyone says this, but, sometimes it feels like Google really can read our minds.

Just when you’re thinking “Wow, I haven’t seen any Google Ads updates in a while! Maybe we’re off the hook for this season…” a Tweet flies across your screen or a blog article shows up in your news feed.

Oh no… It’s happening… The wave of Google Ads updates!

But don’t worry! These updates are nothing like the wave of changes we faced last year. We’ve covered the top six Google Ads updates you need to know about for the second half of 2022— including what they mean, the benefits or drawbacks, and what action you may need to take.