SEO is never stagnant, and it’s more than just the search results that never stand still. Multiple teams are constantly making changes to your site — especially at the enterprise level.

This could be developers, merchandisers, UX team, and plenty more.

Unfortunately, SEOs are usually the last to know about these changes. And these site changes can be detrimental to rankings and traffic long before you even find out about them!

To overcome this challenge, there are page monitoring tools on the market that can help you catch these site changes as they happen so you can protect your rankings and traffic.