Google Analytics 4, also known as GA4, is a powerful web analytics tool that provides businesses with valuable insights into their online performance. GA4 is an improved version of the classic Universal Google Analytics (that we all loved), which was primarily used for tracking website traffic and user behaviour. One of the key features of GA4 is the ability to measure engagement metrics, including ‘engaged sessions’ and bounce rate. To explain the bounce rate in GA4 first we have to explain the so-called ‘engaged sessions’ in Google Analytics 4 so let’s start with this one.