Google’s updates to how it treats YMYL, or “your money your life” sites and E-A-T (Expertise, Authority, Trustworthiness) are strides to help Google serve the best possible content to its users.

In this post, we’ll walk through the best practices we implement to help YMYL sites grow their traffic by over 400%, examples of YMYL sites, and the common pitfalls YMYL content creators face.