If you’ve been working in SEO for some times already, you must be familiar with web migrations. They often come with their doses of fun and unexpected complications, but they are part of what we do for a living.

If handled poorly, a web migration can have a tremendous effect on online visibility and traffic. Which is obviously what you don’t desire to live through. That being said, a poorly handled migration is, unfortunately, one of the main reasons a business owner will start to take SEO seriously. When I was working agency-side, some of our clients started to work with us after a horrendous experience.