Google has announced a new big search ranking algorithm update named the helpful content update – yes, Google named it that. This update will start to roll out next week and will target content that is, um, not helpful to humans and people.

The helpful content update looks to weed out content written for the purpose of ranking in search engines that do not help or inform people. Google said this update will “tackle content that seems to have been primarily created for ranking well in search engines.” The update will “help make sure that unoriginal, low-quality content doesn’t rank highly in Search,” Google added. So if you are writing content with the purpose of driving search engine visibility and traffic, you might be hit by this.