Google Ads seems to have added new location targeting options for your campaigns that let you better control who is seeing your search ads in Google. The options let you set who sees the ads and who is excluded from the ads.

The target options now include:

• Presence or interest: People in, regularly in, or who’ve shown interest in your target locations
• Presence: People in or regularly in your targeted location.

The exclusion options now include:

• Presence: People in your excluded locations
• Presence or interests: People in, regularly in, or who’ve shown interest in your excluded locations