If you’re looking for the bounce rate metric in Google Analytics 4 (GA4,) then we have some good news and some bad news:

The good news: the bounce rate metric can now be accessed within GA4

The bad news: the definition of bounce rate has changed from what it was in Universal Google Analytics (UA) and you’ll need to now customise reports to see it

So, what do you need to know and where should you start? In this blog, we’ll explain everything you need to know.